Content Marketing ManagerAugust 23, 2021 2021-08-24 6:44
Verb, Inc. is a remote-first company with HQ in beautiful Austin, Texas and is transforming the employee leadership development landscape by providing high-quality and scalable leadership training solutions. Verb helps companies train their managers and teams, leading to stronger company performance and culture. Verb’s subscription learning platform includes an original library of leadership content delivered in bite-sized, actionable lessons. Our premium product, Verb+, combines online learning with live workshops and 1-on-1 coaching. Verb’s training creates better leaders because, unlike competitors, it’s practice-based and includes critical capabilities like self-awareness, empathy, inclusion, and resilience. Verb’s customers include brands such as Whole Foods, Facebook, Chanel, and Bumble.
As our Content Marketing Manager you will develop engaging, effective content throughout our customer journey – from awareness through retention. You will be telling the story of Verb and the problems we solve. You will report to the head of Marketing. Below is a list of your of what you will be mainly working on:
Write content to include blogs, service sheets, brochures, Web copy, white papers, video scripts, press releases, ads and more
Own Verb’s content marketing strategy and manage content calendar
Use your understanding of the Inbound Marketing funnel to create content to nurture leads from cold to red hot
Build organic growth through content planning, writing and optimization
Collaborate with cross functional teams such as Sales, Product and Customer Success to create content
Champion Verb’s brand personality, tone and key messaging by ensuring it’s threaded throughout our content
Create content that draws from reputable and diverse sources of scientific research and thought leaders strengthen Verb’s position as a trusted source for leadership development
Play a key role on the marketing team and in the execution of marketing plans, campaigns and tactics
Manage projects so that they are delivered on-time and on-budget
Use marketing technology and and recommend ways to create scalable marketing programs capable of measurable results
What You’ll Need To Be Successful At Verb
If you love to organize, have a strong work ethic and the wish to continue to improve Verb’s marketing function you’ll be very successful at Verb. Even more so if you become passionate about Verb’s vision, enjoy working in a team, as well as being an individual contributor, with the ability to effectively navigate through ambiguity and change. If you are an experienced Marketing Content Managers with B2B or HR experience and the desire to have an impact not only at work but in the world of leadership training programs, you are an ideal fit for this position!
The Ideal Candidate Will Have The Following Experience
5+ years of creating high-quality original content in the B2B tech space
Experience in marketing, writing, and editing marketing content for a SaaS technology company and/or within the HR industry is a big plus
Experience developing all forms of content; original writing samples will need to be submitted prior to a face-to-face interview
Ability to write in a distinct tone of voice
Strong communication and interpersonal skills
Attention to detail and commitment to quality
Proficiency in marketing automation software preferred
Bachelor’s degree in a marketing or communications related field (optional)
The Ideal Candidate Will Have The Following Qualities
A passion for storytelling and finding the right words to inspire action and trust
High attention to detail with excellent organizational and project management skills
An entrepreneurial spirit and will to thrive in a fast-paced, dynamic environment that requires an ability to learn and adapt quickly
Willing to wear many hats; we’re a fast-paced startup and work as a team to support our growth, so you may be asked to complete tasks that aren’t directly related to your job function
Critical thinker; you don’t just look at what’s in front of you, you are constantly thinking about ways we can improve upon ideas and plans
A self starter who can take an idea, build upon it with research and discussions, and turn it into a compelling piece of content
Our Company Values
Magic – We believe in something bigger than ourselves and that anything is possible for anyone.
Leadership – We courageously take responsibility and inhabit an owner’s mindset.
Design – We pursue excellence-in form and function-through creativity, adaptability, and iteration.
Authenticity – We speak truth, do what we say we will do, and create space for everyone’s honest expression.
Curiosity – We are always learning. We question answers and maintain open minds.
Celebrate – We love what we do. We pause to celebrate our achievements, connect to the community, and create joy.
To apply for this job please visit goverb.com.