About the PR Associate at Headspace:
We’re looking for a PR Associate with the creative and executional skills to support our PR and Communications team reach a new level of greatness. The mind can be a scary place and, in order for people to try meditation, they need to trust us as a brand. How we speak establishes that trust and helps us stand out from the competition. We’re looking for comms professionals who are willing to take risks, make mistakes, take feedback and hone their craft.
Location: This role is open to remote employees in select US states: California, New York, Florida, Georgia, Texas, Maryland + Washington DC, North Carolina and Washington. 

How your skills and passion will come to life at Headspace:

    • Helps brainstorm, develop and execute innovative and effective consumer PR campaigns and strategies that support brand initiatives and strategic roadmaps.
    • Supports influencer outreach programs designed to broaden brand awareness and drive trial. This includes managing agency partners.
    • Provides on-site support as needed for any media tours, brand activations, or off-site interviews – including creation of media briefing materials for executives (please note, at the moment everything is virtual).
    • Manage calendars and scheduling for speaking engagements for Headspace’s senior leadership team in partnership with their executive assistants.
    • Proactively pitch and field speaking engagements for senior leadership.
    • Support PR efforts for Headspace across earned media, influencers, and events (virtual and in-person).
    • Create and maintain targeted media lists on behalf of the company.
    • Assist in the development of PR presentations.
    • Support PR events both leading up to and during activations, as well as all department activities as required.
    • Develops press releases, pitches, and creative news hooks for key storytelling moments for both consumer and corporate.
    • Collaborates with other key company stakeholders (e.g. content, science, user acquisition, etc.) providing strategic PR advice.
    • Maintains strong working relationships with broadcast, print, and online journalists to secure coverage.
    • Tracks media coverage and influencer content via analytic platforms to assemble campaign recaps and monthly reporting.
    • Handle media monitoring and reporting on a monthly basis.
    • Manages weekly team status recaps and team notes from weekly meetings.
    • Manages vendor relationships on behalf of the team. Includes invoicing and contract negotiating.

What you’ve accomplished:

    • 3-5 years experience in Public Relations, Communications and/or Publicity.
    • Be familiar with PR tools such as Muck Rack, TV Eyes, Meltwater and more.
    • Passion in destigmatizing mental health and working on projects that can help improve the health and happiness of the world.
    • Familiarity with working in both consumer and corporate PR is a plus.
    • Experience in working with media outlets, especially in technology, health, business, entertainment and/or lifestyle sectors.
    • Excellent verbal and written communications skills.
    • Able to successfully work cross-functionally with partners across the organization.
How we feel about Diversity & Inclusion:
Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

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