Before ChangeUp (www.changeup.com), I built Brain by Design and Think Unlimited. Brain by Design (www.brainbydesign.com) is a training, consulting, and coaching platform using brain and behavioral science to help individuals and companies achieve extraordinary outcomes. Having grown Brain by Design into a profitable company, I'm now building ChangeUp, which merges my 20+ years in brain and behavioral science with mobile tech, and creates the app I’ve always wished I had to help my clients change their lives. Think Unlimited (www.thinkunlimited.org) was an organization I co-founded and built in partnership with Queen Rania of Jordan. Using cutting-edge neuroscience and psychological research, we built brain-based curricula for public schools and private universities in Jordan. Think Unlimited helped thousands of young people in the Middle East internalize skills and mindsets necessary for innovation and entrepreneurship.